Role overview

What will you do:

● Define and execute the product vision and strategy, ensuring 3look becomes the go-to platform for viral content monetization.
● Establish a data-driven product approach, leveraging analytics, A/B testing, and user research to optimize decision-making.
● Own the entire product lifecycle, from concept to launch to scaling, driving measurable growth and retention.
● Develop and oversee the product roadmap, prioritizing initiatives based on business impact, user insights, and market research.
● Continuously track market trends, competitor movements, and industry innovations to identify strategic opportunities for growth and differentiation.
● Evaluate product team needs.
● Drive business growth through product innovations, improving Retention, DAU/MAU, TVL Unique Wallets, Trading Volume, and ensuring seamless monetization strategies.
● Collaborate with the development team to streamline execution, optimize time-to-market, and ensure rapid iteration.
● Work closely with marketing and growth teams to align product initiatives with GTM strategies and maximize impact.

Expectations from candidates:

● 4+ years in product leadership, with a track record of scaling products from zero to traction.
● Proven experience launching and growing successful products with measurable business impact.
● Strong expertise in product analytics and growth metrics (DAU/MAU, Retention, Churn, LTV, etc.).
● Expertise in Agile, Scrum, Kanban, and product development processes.
● Deep understanding of product monetization models.
● Hands-on experience with A/B testing, user research, and product experimentation to refine features and maximize retention.
● Leadership and execution mindset, with the ability to build and scale a product team.
● Data-driven decision-making, with proficiency in Amplitude, Mixpanel, Looker, Firebase, and Google Analytics.
● Excellent cross-functional leadership, able to work effectively with the team.
● English proficiency at upper-intermediate level or higher (both written and spoken).

Nice to have:

● Deep involvement in meme culture, viral trends, and internet communities.
● Experience in Web3, blockchain, or token-based economies.
● Background in growth hacking, PLG (Product-Led Growth), or viral engagement loops.
● Familiarity with AI-driven product development.
● Understanding of international expansion.
● Experience working with trend-driven media and social platforms.

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